Make Podcasting part of your Marketing Strategy
This is a wonderful article on the benefits of podcasting. And it’s a great concept that Thomas Schwab points out that YOU don’t need to be the host of the podcast. Being a guest is as…or perhaps MORE…powerful as being the host. And it’s a whole lot easier.
Read the whole article here: 5 Reasons To Make Podcast INTERVIEWS part of your Inbound Strategy (Linkedin) by Thomas Schwab
I like the EIGHT major points that Tom makes in this short, but powerful article. (He might not be able to count to 8, but his points are great take-aways.
1. It the easiest content you will ever produce
2. It’s the easiest content to repurpose
3. Podcast are growing
4. The audience is VERY focused
5. Getting on a podcast is free
6. Podcasts aren’t over saturated yet
7. The traffic is FAST
8. Traffic converts 25x better than blogs
Learn more by visiting the original article by Tom.
Then share this with others…and share YOUR thoughts below!